The Centre of Excellence for Arts and Digital Immersion (ADI) explores innovative intersections between art, technology, and culture.

Key research areas include:

• 360-Degree Art: Developing immersive experiences through 360-degree sound, VR visuals, and AI-generated music.
• Cultural Impact of Arts: Investigating how cultural factors shape creative and artistic experiences and their neuropsychological effects.
• Digital Heritage: Creating interactive archives for preserving and sharing art and heritage.
• Healing Through Art: Examining the role of music and art in well-being and immersive therapy.
• Hereditary Art Practices of Rajasthan: Empowering Rajasthan’s hereditary artist communities through digital tools for preservation, visibility, and livelihood sustainability.
• Hi-Fidelity Digital Art: Creating detailed digital replicas of physical art using advanced imaging and 3D scanning for conservation, education, and virtual exhibitions.
• Metaverse of Arts: Building virtual spaces for multidimensional storytelling, where art transcends physical boundaries using VR, AR, and blockchain.
• NFTs for Music Rights: Designing a secure platform for trading music rights while ensuring artists retain ownership and royalties.