School of Management & Entrepreneurship - IIT Jodhpur


Faculty Profile
Faculty Image

Venkatesha Murthy

Associate Professor

PhD (TISS Mumbai)

MPhil (TISS Mumbai)

MA (BU, Bangalore)

Innovation & Entrepreneurship

: vm@iitj.ac.in

Phone: +91-0291-280-1809

Venkatesha is an Associate Professor in the Innovation & Entrepreneurship area at the School of Management and Entrepreneurship, IIT Jodhpur. He received his doctorate from the Tata Institute of Social Sciences, Mumbai. With over a decade of academic and substantive start-up experience, he combines both the practice and the academic aspects of entrepreneurship in his teaching and research. He is well-networked with academia and the entrepreneurial world, from whom he draws inspiration and generates networking opportunities. After completing his doctoral work, he served IIM Rohtak for over six years as an Assistant Professor. Before IIMR, he spent a couple of years with SCMHRD, Symbiosis International University, Pune.

He undertook a journey as an entrepreneur, setting up some unique ventures since 2014. He co-founded a venture called Empathy Connects, which offers a unique rural immersive experience in India. He founded a voluntary group called Badte Kadam and a social venture, PurnaShiksha, catering education to more than 200 children who had no formal learning opportunities. He also co-founded and ran a business incubator successfully.

Venkatesha has widely published his research and case studies in entrepreneurship and small business domains in conjunction with social and economic realities. His work appeared in several journals and case houses, including the Journal of Small Business Management and Ivey Publishing. He also presented his research work at prestigious conferences in different parts of the world. His primary research stream focuses on entrepreneurship/ embeddedness/ Transactional Cost Economizing/ Substantive Entrepreneurship/ Frugality/ BoP Enterprising/ Shared Business Models—the insights generated through his research help enhance business innovation and consultancy services. Venkatesha offers consultancy services around critical scale-up issues and business model innovations using various hands-on matrix solutions.

He looks forward to guiding doctoral researchers who aspire to achieve rigor and excellence in research, leading to quality knowledge production. The core themes around which scholars are encouraged to apply are:

  • Social Entrepreneurship
  • Women Entrepreneurship
  • Indigenous Entrepreneurship
  • Substantive Entrepreneurship (rural and remote areas impact entrepreneurship)
  • Innovation in rural and poor livelihood entrepreneurship
  • Frugal Innovation and Rural Transformation
  • BoP Enterprising
  • Shared Business Models
  • Start-ups and business ethics
  • Craft and local realities of entrepreneurship
  • Education Model entrepreneurship

    • Books

    Kaplan, J. M., Warren, A. C. & Murthy V., (2022). Patterns of Entrepreneurship Management. John Wiley & Sons (Indian Adoption).

    Journal Articles

    Nature of Buyer-Supplier Relationship: small businesses in a small city, Venkatesh Murthy and Bino Paul, Journal of Small Business Management, 2017, 55 (3), 365-387.

    Murthy, V., & Paul, B. (2022). Entrepreneur and employee negotiated labour
    market flexibility in small firms. Labour and Industry, 32(3), 253-288.

    What determines the performance of small business units? Insights from a jewellery cluster, Bino Paul, Achar, Muniyoor K, and Venkatesh Murthy, Journal of Workplace Learning, 2017, 29 (6), 447-472.

    Social Cyclicality in Asian Countries, Deepti Ahuja and Venkatesh Murthy, International Journal of Social Economics, 2017, 44 (9), 1154-1165.

    Link between Demography & Entrepreneurial Society: The Indian Case, Venkatesh Murthy, Indian Journal of Industrial Relations, 2019, 54 (4), 644-656.

    Emotional Embeddedness: a process of becoming a small business owner, Venkatesh Murthy and Bino Paul. Int. J. Management Concepts and Philosophy, 2016, 9 (2), 120-143.

    Management graduates' metaphors for expectations through dream jobs. International Journal of Management Concepts and Philosophy, 2019, 12(4), 433-447.

    Ethical Value Positioning of Management Students of India and Germany, Bhattacharya, S., Neelam, N., & Venkatesh Murthy, Journal of Academic Ethics, 2018, 16 (3), 257-274.

    Understanding Labour Market Flexibility in India: Exploring Emerging Trends in Employment, Bino Paul, Bhirdikar Kishore, and Venkatesh Murthy, Journal of Social and Economic Development, 2011, 13 (1), 87-109.

    Murthy, V., Gaur, D., & Bhaduri, K. (2022). Parents, Pupils, Pedagogues, and Policies: A Rectangle of School Education for Immigrant’s Children. Systemic Practice and Action Research, 1-28.

    Ethical Value Positioning of Management Students, Venkatesh Murthy and Bhattacharya S., Productivity, 2015, 56 (3), 267-273.

    An exploratory study of Information sourcing through traditional and electronic resources for strategy formulation: a case of small-scale Manufacturing firms in Udupi, Karnataka, Venkatesh Murthy, IUP Journal of Managerial Economics, 2010, 8 (4), 35-53.

    CSR at Shipping Corporation of India, Bino Paul, Venkatesh Murthy and Puja Dave, Indian Journal of Corporate Governance, 2013, 6 (1), 64-75.

    Bhattacharya, S., Forsyth, D. R., Vandekerckhove, W., Chatterjee, S., Enderle, G., Das Gupta, A., & Murthy, V. (2022). Prologue for the special issue on “business ethics in the virtual work environment: Challenges to educators and practitioners”. Asian Journal of Business Ethics, 11(Suppl 1), 1-5.

    Is a Ragpicker’s child likely to be a Ragpicker? Venkatesh Murthy, Economic and Political Weekly, 2016, 51 (9), 25-28.

    Castes in India: Are They Evolving? Venkatesh Murthy, The Journal of Social, Political and Economic Studies, 2018, 43 (1&2), 109-119.

    Working & Living Conditions of Women Domestic Workers: Insights from a Survey, Bino Paul, Venkatesh Murthy and Susanta D, Indian Journal of Industrial Relations, 2018, 53 (3), 390-403. 

    Bhattacharya, S., Murthy, V., & Bhattacharya, S. (2022). The social and ethical issues of online learning during the pandemic and beyond. Asian Journal of Business Ethics, 11(1), 275-293.

    Conversations and Gestures of Small Business Owners with their Suppliers: Exploring Social Content in a Pure Business Relation, Venkatesh Murthy and Bino Paul. Procedia Economics and Finance (Elsevier), 2014, 11, 753-766.

     

    Case Studies and Teaching Notes

    Case Study: Even Cargo: India's Women Only E-commerce Logistics Company, Murthy, V, Tiwari, A.N, Gupta, S.  2021 (Ivey Cases. Can also be accessed on Harvard Business School cases)

    Case Study: Even Cargo: India's Women Only E-commerce Logistics Company, Murthy, V, Tiwari, A.N, Gupta, S.  2021 (Ivey Cases. Can also be accessed on Harvard Business School cases)

    Case Study: Village Ways: The Pursuit of Responsible Tourism, Tiwari, A.N, Gupta, S, and Murthy, V.  2023 (Under review, Ivey Cases).

    Teaching Note: Village Ways: The Pursuit of Responsible Tourism, Tiwari, A.N, Gupta, S, and Murthy, V. 2023 (Under review, Ivey Cases).

    Case Study: Radio Mewat (RM)-90.4: People’s Radio Station, Murthy, V, Tiwari, A.N, and Gupta, S.  SAGE Publications: SAGE Business Cases Originals, 2023 (Revise & Resubmit ongoing).

    Teaching Note: Radio Mewat (RM)-90.4: People’s Radio Station, Murthy, V, Tiwari, AN, and Gupta, S.  SAGE Publications: SAGE Business Cases Originals, 2023 (Revise & Resubmit ongoing).

    Case Study: Ima Market: The Women-Only Exclusive Retail Market in Imphal, India, Murthy, V, and Lalit Kumar.  SAGE Publications: SAGE Business Cases Originals, 2022.

    Case Study: Ima Market: The Women-Only Exclusive Retail Market in Imphal, India, Murthy, V, and Lalit Kumar.  SAGE Publications: SAGE Business Cases Originals, 2022.

    Teaching Note: Ima Market: The Women-Only Exclusive Retail Market in Imphal, India, Murthy, V, and Lalit Kumar.  SAGE Publications: SAGE Business Cases Originals, 2022.

    Case Study: KnoDues – a start-up with a solution to India’s split-expenses problem, Murthy, V. and Subramaniam, R. (2019), Emerald Emerging Markets Case Studies, 2019, 9 (4).

    Teaching Note: KnoDues – a start-up with a solution to India’s split-expenses problem, Murthy, V. and Subramaniam, R. (2019), Emerald Emerging Markets Case Studies, 2019, 9 (4).

    Case Study: Volunteer educational initiative for undocumented immigrants’ children, Venkatesh Murthy, Emerald Emerging Markets Case Studies, 2019, 9 (1), 1-19.

    Teaching Note: Volunteer educational initiative for undocumented immigrants’ children, Venkatesh Murthy, Emerald Emerging Markets Case Studies, 2019, 9 (1), 1-19.

    Case Study: Making of an entrepreneur: a journey with leather – MVR Leathers, Murthy, V. and G., J., Emerald Emerging Markets Case Studies, 2020, 10 (1).

    Teaching Note: Making of an entrepreneur: a journey with leather – MVR Leathers, Murthy, V. and G., J., Emerald Emerging Markets Case Studies, 2020, 10 (1).

    Case Study: A political drama-Indu sarkar and CBFC, V Murthy, Case No. IIMR-C6-01/2018: (IIM Rohtak Case Repository) (2018).

    Teaching Note: A political drama-Indu sarkar and CBFC, V Murthy. Teaching Note No. IIMR-TN6-01/2018: (IIM Rohtak Case Repository) (2018).

    TEACHING

  • Entrepreneurship and New Venture
  • Business Model & Social Entrepreneurship
  • Managing New Venture & Lean-Start-up
  • Qualitative Research & Philosophy of Research
  • Evolution of Businesses through History

    • RESEARCH INTERESTS

  • Entrepreneurship, Transactional Cost Economising, and Embeddedness
  • Substantive Entrepreneurship and Frugality
  • BoP Enterprising & Shared Business Models

  • "Factors Determining Firm Performance in Leather Value Chain: An Empirical Analysis on the Role of Labour and Technology in the Indian Leather Industry", (Jaganth G, Bino Paul, Venkatesha Murthy) ACBES 2023 (UEH University, Ho Chi Minh City, Vietnam) (Monograph accepted for presentation).

  • Transactional Cost Economising or Embeddedness of Labour Organising in Small Firms: What explains an implicit Governance? Venkatesha Murthy, Jaganth G) INDAM 2023 (NMIMS, Mumbai).

  • “Employer-Employee Induced Labour Market Flexibility: Small Leather Firms in a Metropolitan City” (Jaganth G, Venkatesha Murthy, Bino Paul) INDAM 2020 (IIM Trichy)

  • “Evolution of Insurance and Religion Philosophy: An exploration” (Ashu Tiwari and Venkatesh Murthy). The Asian Conference on Psychology and the behavioural sciences held in Japan (22-25 March 2017)

  • “Cyclical pattern of social spending in emerging countries” (Deepti Ahuja and Venkatesh Murthy). International Conference on Contemporary Debates in Public Policy and Management held at IIM Calcutta, India. (15-17 January 2016)

  • “Interrelatedness of family and small business” (Venkatesh Murthy and Bino Paul). 3rd biennial conference of the Indian Academy of Management (IAM) held at IIM Ahmedabad, India. (12-14 December 2013)

  • “Innovations: Examining Entrepreneurs' Perceptions in small-scale firm sector” (Venkatesh Murthy and Bino Paul GD). Strategic Entrepreneurship Workshop organised by the Strategic Management Society (SMS) at IIM Bangalore. (09-12 December 2010)

  • “An Information Model in MGNREGA: Sources and structures” (Venkatesh Murthy, Bino Paul GD, Piu Mukherjee, and Jafarkhan Pathan). Indian Society of Labour Economics (ISLE) conference held at Dharwad, Karnataka, India. (16-19 December 2010)

  • “Grounded theory methodology in Human Resource Management Literature, Mishra M, Patel SS and Venkatesh Murthy, IME Doctoral Colloquium, 2018 (April 7-8), IIT Kanpur.

  • Editor of a special issue on “business ethics in the virtual work environment: Challenges to educators and practitioners”, Asian Journal of Business Ethics (2022) alongside some of the stalwarts in the field (Sonali Bhattacharya, Donelson R. Forsyth, Wim Vandekerckhove, Samir Chatterjee, Georges Enderle, & Ananda Das Gupta).
  • Recipient of Rashtriya Hindi Dainik, HariBhoomi's "Vishesh Samman" (Feb 12, 2017) for a Substantive Enterprising Efforts in Developing and Executing an Education Model for children who never had formal schooling opportunities (Rohtak, Haryana).
  • UGC's one of the finalists for 2010-11 Association of Commonwealth Universities, UK Split-Site Doctoral Scholarship.
  • Recipient of Member of Legislative Assembly (Turuvekere) Award for Meritorious Student of the Year 2003.
  • Recipient of Surabhi Sangam's (Turuvekere) "Pratibha Puraskar" 2003.
  • Recipient of MSLS Kainkarya Sabha's (Bangalore) Merit Award 2002-03.
  • Recipient of satisfactory certification from Bangalore University for the service rendered under National Service Scheme for two consecutive Years, 2000-2001 and 2001-2002.