Due to the rapid evolution of the business environment and the vast transformations throughout the academic realm, live projects in collaboration with industry are the need of the hour. Live projects at SME, IIT J would enable faculty members to collaborate with industries and resolve real business issues. The idea is to gather business insights from companies and leveraging proven methodology and expertise of faculty members, thus creating a win-win situation for both parties. The initiative aims to provide a platform to faculty members for their research and also provide the institute a niche as far as applied research is concerned. In addition, there will also be opportunities to work with small and medium-sized enterprises, not-for-profit organizations, and creative industries. Having selected professors as competence partners in their closer network, organizations can benefit from knowledge transfer, research results and new methodologies, giving them a competitive advantage in the end. In addition, with a deeper insight into corporate life, it becomes easier for the professors to develop case studies and real-life examples which are of greater relevance to their students as well.